Week 4 business research process


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  Chapter 4 Chapter 4 The Business The Business Research Process: Research Process: An Overview An Overview McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.

  Learning Objectives Learning Objectives Understand …

  • That research is decision- and dilemma- centered.
  • That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project.

  Learning Objectives Learning Objectives Understand . . .

  • How value assessments and budgeting

  influence the process for proposing research, and ultimately, research design.

  • What is included in research design, data collection, and data analysis.
  • Research process problems to avoid.

  Curiosity Drives Research Curiosity Drives Research “Learning to ask empowering questions— especially in moments of crisis—is a critical skill that will ultimately shape the meanings you create.”

  Anthony Robbins founder Robbins Research International, Inc.

  PulsePoint: PulsePoint: Research Revelations Research Revelations

  Purpose of Research Purpose of Research Reduce the level of risk of a business decision.

  Evaluating the Evaluating the Value of Research Value of Research

  Option Analysis Option Analysis

  Decision Theory Decision Theory

  Prior or Interim Evaluation Prior or Interim Evaluation

  Ex Post Facto Evaluation Ex Post Facto Evaluation

  Research Process Research Process

  Stage 1: Clarifying the Research Stage 1: Clarifying the Research Question Question Management-research question hierarchy process begins by identifying the management dilemma

  Stage 2: Proposing Research Stage 2: Proposing Research Budget Types

  • Rule-of-thumb
  • Departmental
  • Task

  The Research Proposal The Research Proposal

  Purpose Methods Extent Purpose

  Extent Legally-

  Legally- binding Timing binding




  contract contract





  Obligations Obligations

  Delivery Budgets


  Stage 3: Stage 3: Designing the Research Designing the Research

  Stage 3: Designing the Research Stage 3: Designing the Research The Research

  Project The Research

  Project Research Design Research Design Sampling Design Sampling Design Pilot Testing Pilot Testing

  Stage 4: Data Collection Stage 4: Data Collection

  Collecting Sensitive Data Collecting Sensitive Data Demands Safeguards Demands Safeguards Scotts used a healthcare management company to collect sensitive wellness data during annual health assessments to preserve participant confidentiality.

  Data Characteristics Data Characteristics Abstractness Abstractness

  Verifiability Verifiability Elusiveness Elusiveness

  Closeness Closeness

  Stage 5: Stage 5: Data Analysis &Interpretation Data Analysis &Interpretation

  Reduce data to manageable size Reduce data to manageable size

  Steps in Data Analysis and Steps in Data Analysis and Interpretation Interpretation

  Develop summaries Develop summaries

  Look for patterns Look for patterns

  Apply statistical techniques Apply statistical techniques

  Stage 6: Stage 6: Reporting the Results Reporting the Results

  Parts of the Research Report Parts of the Research Report Research Report

  Research Report

  Executive Summary

  Executive Summary

  Research Overview

  Research Overview

  Technical Appendix

  Technical Appendix

  Implementation Strategies

  Implementation Strategies

  The Research Report Overview The Research Report Overview

  Problem’s background Problem’s background

  Summary of exploratory findings Summary of exploratory findings

  Research design and procedures Research design and procedures

  Conclusions Conclusions

  Research Process Problems to Research Process Problems to Avoid Avoid

  Research Process Problems to Research Process Problems to Avoid Avoid

  • Company Database Strip-Mining
  • The Favored- Technique Syndrome

  Key Terms Key Terms

  • CensusData –Primary data
  • Management question
  • Management-research

  question hierarchy

  • Pilot test
  • Research design
  • Research process
  • Research questions
  • SampleTarget population<

    • –Secondary data

    >Data analysis
  • Decision rule
  • exploration
  • Investigative questions
  • Management dilemma

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