What we will try to do
Vision – Who could we be in the future?
Mission – What is our central
Value – What
standards will guide our operation?
KSF’s – What are our key success factors?
Priorities – What is our main job that we
When visions are clear...
Job satisfaction is higher
Greater commitment & loyalty Esprit de Corps
Higher clarity about organizational values
Increased pride in the organization
VMV Key Questions:
Who are our primary stakeholders?
What are their needs?
What do our customers want?
What principles or values will we be
How will we measure our success?
What will we look like in ten years if
Peter Block, The Empowered Manager • Forget about being number 1.
• Don’t be practical.
• Start with your customers.
• How will we treat each other?
• Make it radical and compelling.
“If your vision is something you would be
Become number one or number two in every market we serve and revolutionize this
company to have the strength of a big company and the
agility of a small company
Knock off RJR as the number one tobacco company in the world
Become a $125 billion company by year 2000
“To provide the nation with leaders
“Our vision is very simple: It is
a computer on every desk and
in every home, running
A company's mission is a
statement of its purpose or reason for being. Mission
To solve unsolved problems innovatively
To help leading corporations and governments be more
"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality,
relevant technology; customized systems; superior service and
support; and products and services that are easy to buy and use".
"We dedicate ourselves to
humanity's quest for longer,
healthier, happier lives through innovation in pharmaceutical, consumer and animal health products".
“The Ritz Carlton experience
enlivens the senses, instills well being, and fulfills even the
unexpressed wishes and needs of our customers.”
Anita Roddick & The Body Shop
Saving The Rain
Paper From Nepal Stop Animal Testing Amnesty
Trade Not Aid Saving The
Saving The Hutu Orphanages In
“It’s impossible to be inspired by a moisture cream.”
“Our mission is to attract and develop men and women of
faith, character, and professional ability who will become
Values are guiding principles
that indicate what behaviors
are needed for success and
what behaviors are
The right of freedom of choice
Winning-beating others in a good fight Encouraging individual initiative
Opportunity based on merit; no one is entitled
Principles of the restored Gospel including faith in the
Lord Jesus Christ, love of God and family, obedience to the commandments and compassionate service.
Pioneering and entrepreneurial spirit, encompassing
vision, innovation, determination and hard work.
Appreciation for diversity in thought, ethnic and
cultural backgrounds, experiences, and individual talents.
Passion for excellence
Commitment to lifelong learning and continuous
Nurturing and promulgation of
“wholesome American value”
Creativity, dreams, and imaginations
Fanatical attention to consistency and
Preservation and control of the Disney