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Communications Writing and Design The Integrated Manual for Marketing, Advertising, and Public Relations pdf pdf

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Table . The use of order is critical in technical communication and non-fiction writing.This list is adapted from Blake and Bly (1993, 18–19), who identified common formats for organizing technical material.
Figure . Good persuasive copywriting grabs the reader and makesthem look closer. Notice the “you”viewpoint ”being used to “reconnect”with a vibrant customer base
Figure . This brochure for Seattle University showsthat initiates action with meaningful headlines and one unifying word off technical, persuasive, and newswriting with a crisp concept…“here.”Design by Turnstyle Studio
Table . Qualities that make news.
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