Pengaruh brand awareness, perceived quality, brand association serta brand loyalty terhadap keyakinan merek : studi kasus konsumen Coca-Cola yang berbelanja di Toserba Laris Klaten - USD Repository
Teks penuh
Gambar
Garis besar
Dokumen terkait
association, perceived quality, brand loyalty) antara Indomie dengan brand. equity (brand awareness, brand association, perceived quality,
Tujuan penelitian ini yaitu: 1) Untuk mengetahui seberapa tingkat Brand Awareness, Perceived Quality serta Brand Association T-Shirt merek Triggers Syndicate pada
Abstrak: Tujuan penelitian adalah untuk mengetahui pengaruh dari perceived quality, brand awareness, dan brand loyalty terhadap overall brand equity pada konsumen Luwak White Koffie
Dengan demikian, variabel brand awareness, perceived quality dan brand trust secara bersama-sama memiliki pengaruh positif dan signifikan terhadap customer loyalty
This study aims to find out brand awareness and perceived quality for brand loyalty consumers of Citilink airlines through brand trust in Surabaya. The
International Journal of Economics, Business and Accounting Research IJEBAR Page 581 THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY ON REPURCHASE INTENTION: BRAND LOYALTY AS
THE EFFECT OF PERCEIVED QUALITY, BRAND AWARENESS, AND BRAND LOYALTY TOWARD BRAND EQUITY OF BEER BINTANG IN SURABAYA Shelly Amelia International Business Networking / Faculty of
Hubungan Antar Variabel Hubungan Perceived Quality terhadap Brand Loyalty Kualitas yang dirasakan terkait dengan komitmen merek konsumen, memainkan peran penting dalam persepsi