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THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN ATTRACTING TOURISTS TO VISIT SOLO CITY
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THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN ATTRACTING TOURISTS TO VISIT SOLO CITY FINAL PROJECT REPORT Submitted as a Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University By: Fina Rantika Sari C.9306049 ENGLISH DIPLOMA PROGRAM FACULTY OF LETTERS AND FINE ARTS SEBELAS MARET UNIVERSITY SURAKARTA 2009 APPROVAL OF CONSULTANT Approved to be examined before the Board of Examiners, English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University Title Name NIMC : The efforts of dinas kebudayaan dan pariwisata (disbudpar) surakarta in attracting tourists to visit Solo city : Fina Rantika Sari : C9306049 Supervisor Fitria Akhmerti Primasita, SS, MA NIP. 19691216 199802 2 001 APPROVAL OF BOARD OF EXAMINERS Accepted and Approved by the Board of Examiners, English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University Report Title Student’s Name NIM : The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City : Fina Rantika Sari : C9306049 The Board of Examiners Drs. Bathoro MS, MA Chairperson (……………………………) NIP. 130529731 M. Taufiq Al Makmun, SS Secretary (…………………………...) NIP. 1980627 200501 1 003 Fitria Akhmerti Primasita, SS, MA Main Examiner (…………………………...) NIP. 19691216 199802 2 001 Faculty of Letters and Fine Arts, Sebelas Maret University Dean, Drs. Sudarno, M.A. NIP. 19530314 198506 1 001 MOTTO Never give up until you get your desire Where there is a will, there is a way DEDICATION The writer dedicates this final project report to: Her Beloved Parents Her Beloved Sister Her Boyfriend Her Lecturers All of my best friends who have supported her ACKNOWLEDGMENT Alhamdulillahirobbil’alamin. Finally, the writer has finished this final project report. First of all, she would like to express her highest gratitude to Allah SWT for the blessing so that she can finish this final project report. During the process of finishing this final project report, she gets supports and suggestions from many sides. Therefore, she would like to give her deepest thanks to: 1. Drs. Sudarno, M.A., as the Dean of Faculty of Letters and Fine Arts, Sebelas Maret University. 2. Yusuf Kurniawan, SS, MA, as the Head of English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University. 3. Fitria Akhmerti Primasita, SS, MA, as her supervisor for her kindness, patience, advice, and guidance, thanks a lot ma’am… 4. Drs. S. Budi Waskito, MPd, as her academic consultant for the advice and guidance. 5. All of her lecturers in English Diploma Program, for their guidance and knowledge that have been given to her. 6. Drs. Purnomo Subagyo, as the Head of DISBUDPAR Surakarta for giving her a chance to take job training in DISBUDPAR Surakarta. 7. All of staffs in DISBUDPAR Surakarta, especially Mr. Sentanu (Mr. Kelik), Mr. Mufti, Mr. Budi, Mr. Hendik, Mrs. Ina, Mrs. Wiwik, and all that can not be mentioned one by one, thank you so much for all assistances, supports, and guidance. 8. Her beloved parents, “Ibu” and “Alm.Bapak”, “Ibu”…thanks a lot for the support, advice, pray, and all of that has been given to me, “Bapak”… thanks a lot for all that has been given to me, I hope I can make you proud although you are not in here with us. 9. Her beloved sister “Dek Ayu”. Thanks a lot for your supports. Love you… 10. Bagus Irawan thanks a lot for your patience, supports, and advice. 11. Her beloved friends, ASA and DYAS. Thanks a lot for always accompany me in happiness and sadness. Miss you guys… 12. “Mbak Rita” and “Mbak Devi” thank you for correcting my final project report. 13. All of her friends in English Diploma Program, especially class “A”; Galuh, Rara, Mbak Dewi, and all that can not be mentioned one by one. 14. All of her friends during the job training in DISBUDPAR Surakarta. The writer realizes that there are great deals of lacking in this final project report, for that reason criticism and suggestion are what the writer hopes. The writer hopes this final project report will be useful for the readers in general and the writer in particular. Karanganyar, July 2, 2009 Fina Rantika Sari ABSTRACT Fina Rantika Sari. 2009. The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City. English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University. This final project report was written based on the job training which had done in Dinas Pariwisata dan Kebudayaan (DISBUDPAR) Surakarta within a month, started from February 16, 2009 and ended on March 13, 2009. This final project report discusses the efforts of and the problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city. The result shows that the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city are opening Tourist Information Centre (TIC), holding festival, holding event, and making cooperation with mass media. The problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city are budget and human resources. The limited budget is solved by being selective in participating in international exhibitions. While, the problem about human resources still has not been overcome because there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical training program for staffs of DISBUDPAR Surakarta. Therefore, the writer gives suggestions to DISBUDPAR Surakarta, staffs of DISBUDPAR Surakarta, Badan Kepegawaian Daerah (BKD) Surakarta, and Surakarta Government. TABLE OF CONTENTS TITLE……………………………………………………………………………. i APPROVAL OF CONSULTANT……………………………………………..... ii APPROVAL OF BOARD EXAMINERS………………………………………. iii MOTTO………………………………………………………………………..... iv DEDICATION……………………………………………………………........... v PREFACE……………………………………………………………………...…vi ABSTRACT……………………………………………………………………... ix TABLE OF CONTENTS……………………………………………………….... x CHAPTER I: INTRODUCTION A. Background………………………………………………..... 1 B. Objectives…………………………………………………....2 C. Benefits……………………………………………………... 3 CHAPTER II: LITERATURE REVIEW A. Promotion 1. Definition of Promotion…………………………..… 4 2. Promotion Instruments…………………………...…. 4 B. Tourism 1. Definition of Tourism………………………………..7 2. Kinds of Tourism…………………………………….8 3. Definition of Tourist……………………………......10 CHAPTER III: DISCUSSION A. General Description of DISBUDPAR Surakarta……….…..11 1. History………………………………………………11 2. Vision and Mission…………………………….........11 3. Location …………………………….………...….....12 4. Organizational Structure…………………………….12 5. Organizational Chart…………………………...…...15 B. Description of Tourist Information Centre (TIC)… …….....16 C. The Writer’s Activities during the Job Training……………17 D. Result of the Writer’s Activities during the Job Training…..17 E. The Efforts of DISBUDPAR Surakarta in Attracting Tourists to Visit Solo City…………………………………………....18 CHAPTER IV: CONCLUSION A. Conclusion…………………………………………………..23 B. Suggestion……………………………………………..........24 BIBLIOGRAPHY APPENDICES CHAPTER I INTRODUCTION A. Background Surakarta is well-known as Solo city. It is the heart of Javanese culture. Palace as a symbol of Javanese culture still sturdy exists. Solo tourism is connected with history, culture, and palace ritual. Beside cultural tourism, there are some interesting places and events in Solo. Shopping tourism and culinary tourism are also provided in Solo. Solo tourism is supported by tourist objects in the surrounding area. There are historical inheritances which are spread in Sangiran archaeological site, Sukuh temple and Cetho temple in Karanganyar. Solo tourism is also supported by adequate accommodation facilities, such as hotels and restaurants. Although Solo is not a province capital city, Solo is stated as a big city. Solo is one of the important cities in Indonesia. The vision of Solo city is making the city becomes a cultural city. One of the ways to reach the vision is increasing Solo tourism. Solo tourism is supported not only by adequate accommodation facilities, but also by the beauty of the city, the hospitality of the society and the valuable culture and arts. The cooperation of all aspects can be the power to make Solo a cultural city and the main tourist attraction in Central Java. Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta is the local government institution that handles tourism in Solo. It is responsible for attracting 1 tourists to visit Solo. DISBUDPAR Surakarta promotes Solo tourism in many ways. One of the ways is opening Tourist Information Center (TIC) which gives information about Solo tourism, accommodation facilities, and everything about Solo. DISBUDPAR Surakarta is a very important institution in connection with promoting Solo tourism. For the reason, DISBUDPAR Surakarta has make efforts to attract tourists in order to increase the number of tourists who visit Solo. In making the efforts, DISBUDPAR Surakarta faces problems that can affect the goals. Based on the background, the topic of this final project is about the efforts of DISBUDPAR Surakarta in attracting tourists and this final project is entitled “THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN ATTRACTING TOURISTS TO VISIT SOLO CITY”. B. Objectives The objectives are as follows: 1. To describe the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city. 2. To describe problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city and their solutions. 2 C. Benefit Hopefully this report beneficial for: 1. The writer a. The writer can know the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city. b. The writer can know the problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city and their solutions. 2. English Diploma students a. They will know more about DISBUDPAR Surakarta. b. They will know the efforts of and the problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city. 3. DISBUDPAR This report is expected to give an input to DISBUDPAR Surakarta to improve its efforts of DISBUDPAR Surakarta to attract tourists to visit Solo city. 3 CHAPTER II LITERATURE REVIEW A. Promotion 1. Definition of Promotion Promotion is one of the marketing activities which is very important in every company. There are definitions of promotion in several sources. The first is from Stephen F. Witt and Luiz Moutinho (1995: 376) in their book Tourism Marketing and Management Handbook who define promotion as follows: “Promotion is the mix of communication activities designed by tourist organizations to influence those target audiences upon whom their sales depend both directly and indirectly, in both the short and long term”. Then The Oxford English Dictionary (1968: 1597) provides distinct meaning of promotion: to put forth into notice, to publish; to assert; to inform. 2. Promotion Instruments Promotion instruments are important media that are used for promotion activities. According to Barbara Mueller in his book International Advertising, the promotion instruments consist of: a. Advertising b. Publicity c. Sales Promotion 4 d. Personal Selling e. Direct Marketing f. Event and Exhibition g. Public Relations (Mueller, 1996: 55-56) The definitions of each the kinds of promotion instruments are as follows: a. Advertising According to Kotler, “Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising can be cost effective way to disseminate messages, whether to build a brand preference or to educate people” (Kotler, 2009: 538). b. Publicity According to Mueller, “Publicity is part of the broader function of public relation, involves seeking favorable comments on the product/service and/or firm itself via news stories, editorials, or announcements in the mass media” (Mueller, 1996: 61). c. Sales Promotion According to Kotler, “Sales promotion is a key ingredient in marketing campaign consists of collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular 5 products or services by consumers of the trade, and seems most effective if sales promotion is used together with advertising” (Kotler, 2009: 554). d. Personal Selling According to Mueller, “Personal selling involves individual, personal contact with the customer, with the intent of either making an immediate sale or developing a long-term relationship that will eventually result in a sale” (Mueller, 1996: 57). e. Direct Marketing According to Mueller, “Direct marketing refers to a way of doing business-one in which the marketer attempts to sell goods directly to the consumer without the aid of a wholesaler of retailer” (Mueller, 1996: 59). f. Event and Exhibition According to Kotler, “It is the company or institution sponsored activities and programs designed to create daily or special brand-relate interactions. By becoming part of special and more personally relevant moment in consumer’s lives, involvement with the events can broaden and deepen the relationship of the company with the target market” (Kotler, 2009: 560). g. Public Relations According to Mueller, “Public Relations involves a variety of efforts to create and maintain a positive image of an organization with its various publics. Organizations may wish to communicate with customers, 6 employees, stockholders, suppliers/distributors, governmental agencies, labor unions, the media, and various activist groups, as well as with the public at large” (Mueller, 1996: 61). B. Tourism 1. Definition of Tourism There are many definitions of tourism in several sources. According to Dr. Salah Wahab: “Tourism is one of new industrial types that has capability to create rapid economic growth in providing employment opportunities, earnings improvement, standard of living, and other stimulation of productivity sectors. Thus, as a complicated sector, it consists of classical industries as well as in handicraft souvenir industries. Economically, transportation and lodging are considered as industrial products” (Wahab, 1975: 9). According to Hermann V. Schulalard, “Tourism is the sum of operations, mainly of an economic nature, which is directly related to the entry, stay, and movement of foreigners inside certain country, city, or region” (in Yoeti, 1996: 114). According to Smith, “Tourism is the aggregate of all businesses that directly provide goods or services to facilitate business, pleasure, and leisure activities away from the home environment” (Smith, 1988: 183). Based on the explanation above, the writer concluded that the meaning of tourism is the temporary movement of people for pleasure outside residence or environment where they live. 7 2. Kinds of Tourism According to Nyoman S.Pendit in his book Ilmu Pariwisata, the kinds of tourism are as follows: a. Cultural tourism Cultural tourism is a trip to another place or abroad to study citizenry condition, customs and traditions, live style, and culture and art. b. Health tourism Health tourism is a trip to change situation and environment where they live for the sake of their health. c. Sport tourism Sport tourism is a trip to engage in sports or to take part in sport party in a certain place or a certain country. d. Commercial tourism Commercial tourism is a trip to visit commercial exhibitions. e. Industrial tourism Industrial tourism is a trip done by student groups or society to an industrial complex for observation or research. f. Political tourism Political tourism is a trip to take part in an event of politics. g. Convention tourism Convention tourism is a trip to a certain place which is usually used for 8 conference, meeting, and convention for the sake of politics. h. Social tourism Social tourism is a cheap and simple trip to give opportunity to low class society to make a trip. i. Agricultural tourism Agricultural tourism is a trip to agriculture, plantation, and cultivation of seedlings. j. Maritime tourism Maritime tourism is a trip to engage sport in waters or waters recreation in maritime country. k. Nature preservation tourism Nature preservation tourism is a trip to nature preservation, game preservation, and protected forest. l. Hunting tourism Hunting tourism is a trip to countries which have legal hunting area. m. Pilgrim tourism Pilgrim tourism is a trip to holy places, resting places of dignitary persons or glorifies leaders, and sacred mountains or hills to get blessing, spiritual force, unassailability of his faith, and riches. n. Honeymoon tourism Honeymoon tourism is a trip done for one month after wedding party for a 9 newlywed couple to have honeymoon to romantic places with special facilities for the sake of enjoyment of the trip and their visit. (Pendit, 1999: 42-48) 3. Definition of Tourist J. Christopher Holloway in his book The Business of Tourism states that tourist is someone who arranges a trip or a journey to see something different then might be disappointed if she/he paid something unsatisfying” (in Pendit, 1994: 35). According to G.A.Schmoll: “Tourist is individuals or group of individuals who, considering purchasing power available for vacation and recreational travel, interest in and motivation for travel in general, past travel behavior, existing knowledge, interest in and awareness concerning the services or destinations concerned, are likely prospects for a future visit” (in Yoeti, 1996: 139). Based on explanation above, the writer concluded that tourist can be divided into two kinds: a. Domestic tourist Domestic tourist is the person who comes from inside of country. b. Foreign tourist Foreign tourist is the person who comes from outside of country (other countries). 10 CHAPTER III DISCUSSION A. General Description of DISBUDPAR Surakarta 1. History The Surakarta government has several institutions in many different sectors. One of the institutions is Dinas Pariwisata Surakarta. It is the local government institution that handles tourism sector in Solo. Dinas Pariwisata Surakarta was established in 1985. It was established after the Mayor of Surakarta issued the decree No. 29/HK/05/PHG 79 to develop tourism in Solo. Based on the decree No. 84/2000 about the regional administration staff rules, the Mayor of Surakarta changed the name Dinas Pariwisata (DIPARTA) Surakarta into Dinas Pariwisata Seni dan Budaya (DIPARSENIBUD) Surakarta. Then, based on decree No. 16/2008, the Mayor of Surakarta changed the name Dinas Pariwisata (DIPARSENIBUD) 11 Surakarta into Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta. 2. Vision and Mission The vision and mission of DISBUDPAR Surakarta are as follows: a. Vision Creating Solo city as a tourist destination city based on culture. “TERWUJUDNYA KOTA SOLO SEBAGAI KOTA TUJUAN WISATA BERBASIS BUDAYA.” b. Mission • Encouraging preservation and development of object and the best tourist attraction. “Mendorong pelestarian dan pengembangan obyek dan daya tarik wisata unggulan”. • Increasing the quality of human resources in tourism and cultural sector and employing society and business exertion having global competitive ability. “Meningkatkan kualitas Sumber Daya Manusia bidang pariwisata dan budaya serta memberdayakan masyarakat dan dunia usaha yang berdaya saing global”. • Providing accurate and complete database in tourism and cultural sector based on information technology. “Menyediakan database yang lengkap dan akurat di bidang pariwisata 12 dan kebudayaan yang berbasis teknologi informasi”. • Increasing interregional cooperation and tourists in managing object, tourist attraction, and promotion. “Meningkatkan kerjasama/kemitraan antardaerah dan antarpelaku wisata dalam pengelolaan obyek dan daya tarik wisata serta promosi pariwisata”. 3. Location DISBUDPAR Surakarta is located on Jl. Brigjen Slamet Riyadi 275; it is between Graha Wisata Niaga Hall and Radya Pustaka Museum. 4. Organization Structure DISBUDPAR Surakarta has five departments to support the duties, they are Official Head; Administration Department; Tour Means Department; Artistic, Cultural, Historical, and Archaeological Department; and Tour Department. a. Official Head The main duty of the Official Head is to carry out the governmental affairs in tourism, art, and culture sectors. Generally, an Official Head has several important duties, such as arranging the strategic planning, formulating the technical policies, and analyzing the problem faced by this office. 13 b. Administration Department The main duty of this department is handling problems regarding with planning, evaluating, and reporting, finance, and general administration and staffs affairs. This department consists of three sub-divisions: Planning, Evaluating, and Reporting Sub-division; Finance Sub-division; and General Administration and Staffs Affairs Sub-division. c. Tour Means Department The main duty of this department is handling problems regarding with accommodation for tourists and also the recreation and public entertainment. This department consists of two sections: Tourism Accommodation Section and Recreation and Public Entertainment Section. d. Artistic, Cultural, Historical, and Archaeological Department The main duty of this department is handling problems regarding with Art, Culture, History, and Archaeology. This department consists of two sections: Artistic and Cultural Section and Historical and Archaeological Section. e. Tour Department The main duty of this department is handling problems regarding 14 with preservation and development assets, promotion and information, and cooperation. This department consists of three sections: Preservation and Development Assets Section, Promotion and Information Section, and Cooperation Section. H E A D O F D IS B U D PA R SU RA K A RTA 5. Organization Chart A d m in is tra tio n D e p a rtm e n t F U N C T IO N A L P O S IT IO N G R O U P P la n n in g ,E v a lu a tin g a n d R e p o rtin g S u b d iv is io n Tour M eans D e p a rtm e n t T o u r A c c o m o d a tio n S e c tio n R e c re a tio n a n d P u b lic E n te rta in m e n t S e c tio n F in a n c e S u b -d iv is io n T o u r D e p a rtm e n t A rtis tic ,C u ltu ra l,H is to ric a l,a n d A rc h a e o lo g ic a l D e p a rtm e n t P re s e rv a tio n a n d d e v e lo p m e n t a s s e ts s e c tio n A rtis tic a n d C u ltu ra l S e c tio n P ro m o tio n a n d In fo rm a tio n s e c tio n H is to ric a l a n d A rc h a e o lo g ic a l S e c tio n C o o rp e ra tio n s e c tio n U PTD 15 G e n e ra l a d m in is tra tio n a ffa irs a n d s ta ffs a ffa irs s u b d iv is io n B. Description of Tourist Information Centre (TIC) Tourist Information Centre (TIC) is part of Tour Department; it belongs to the Promotion and Information Section. TIC has responsibility to give information service, especially the information about Solo tourism to the public. TIC opens everyday. The working hours of TIC are: • Monday-Friday : 07.00 a.m. - 04.00 p.m. • Saturday-Sunday: 10.00 a.m. – 02.00 p.m. TIC still opens on Saturday and Sunday when the other divisions are closed because there are many tourists, especially foreign tourists, who come to TIC on the weekend. TIC has two locations, they are situated at: • TIC at the front office of DISBUDPAR Surakarta 16 • TIC at Balapan Railway Station TIC provides leaflets, brochures, map of Solo, and calendar of events to inform tourists about attractions (events) and tourist objects in Solo. TIC also provides forms for foreign tourists; the forms include name, age, nationality, purpose of visits, long of stay and suggestion. The foreign tourists must fill the forms which are provided by TIC officers. The forms are useful to arrange the statistic data of this office. C. The Writer’s Activities during the Job Training The writer started the job training in DISBUDPAR Surakarta from February 16, 2009 and ended on March 13, 2009. The working hour started from 07.30 a.m. until 04.00 p.m. When implementing the job training, the writer worked as a receptionist in Tourist Information Centre (TIC). The writer’s activities during the job training are: 1. Welcoming guests who visit DISBUDPAR Surakarta. 2. Giving information about Solo tourism to tourists, both foreign and local tourists. The information includes tourist objects and interesting places in Solo and the surrounding areas. 3. Listing foreign tourists who visit TIC. 4. Receiving mails, invitations, and brochures from other institutions or 17 companies. D. Result of the Writer’s Activities during the Job Training After doing the job training in DISBUDPAR Surakarta, the results of the writer’s activities are: 1. The writer can learn and practice how to welcome guests. 2. The writer can improve the knowledge how to communicate well with public. 3. The writer can practice English to communicate with foreign tourists. E. Discussion The Efforts of and the Problems Faced by DISBUDPAR Surakarta in Attracting Tourists to Visit Solo City 1. The efforts of and the problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city Surakarta is well-known as Solo city. It is also well-known as a cultural city. Therefore, Solo is certainly rich with kinds of tourism, such as historical tourism, cultural tourism, religious tourism, shopping tourism, and special interest tourism and with kinds of cultural events, such as Sekaten, Solo Batik Carnival, Keraton Festival, and Kirab Pusaka. Solo tourism is also supported by adequate accommodation facilities, such as hotels and restaurants. All of the kinds of tourism and the kinds of cultural 18 tourism can be visited by tourists, both domestic and foreign tourists. As the local government institution that handles tourism sector in Solo, DISBUDPAR Surakarta has efforts to attract tourists to visit Solo. DISBUDPAR Surakarta also faces problems that can affect the goals to increase the number of tourists who visit Solo. There are some efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city. They are: a. Opening Tourist Information Centre (TIC) Tourist Information Centre (TIC) is one of the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city. TIC belongs to the Promotion and Information Section of Tour Department. The duty of TIC is giving information about tourism which is needed by domestic and foreign tourists. When the tourists come to TIC and ask about tourist objects, accommodations, restaurants, money changer, and all about Solo tourism, TIC officer will give them information they need. TIC provides calendar of events, leaflets, map of Solo, and brochures for the tourists. TIC also provides “TOUCH SCREEN” for the tourists. It is like electronic brochures which can be used by visitors themselves by touching the screen if they want to know about Solo and its surrounding areas. Beside “TOUCH SCREEN”, TIC has website (www.visitsolo.com). It is presented to people who want to know about Solo tourism without coming to TIC. b. Promoting Tourist Objects 19 • Participating in Exhibitions DISBUDPAR tries to introduce Surakarta tourist objects by taking part in art and cultural exhibitions to show the characteristics of Solo, such as batik, leather puppet, and traditional food. DISBUDPAR takes part not only in national exhibitions, but also in international exhibitions. • Holding Festivals Solo as a cultural city has many culture and arts which can attract tourists to visit Solo. For that reason, DISBUDPAR Surakarta holds many local festivals to show the identity of Solo culture. The local festival in Solo is usually related to celebrating the religious traditions or Javanese traditions, such as Sekaten festival, Keraton festival, and Malem Selikuran festival. Sekaten festival is a ceremony that aims to commemorate the Prophet Muhammad SAW’s birthday which is enlivened by many performances and traditional fair that offers souvenirs and crafts. There is also an heirloom exhibition in Pagelaran of Keraton Surakarta. Sekaten is closed by the procession of Gunungan that starts from Keraton Surakarta to Masjid Agung. This year, it is held on 1 st8th March. Keraton festival is an exhibition of Keraton Surakarta cultural heritage which are tangible (traditional weapons, artifacts, etc.) and 20 intangible (traditional ceremony, traditional music and dances, etc.). This year, it is held on 18th-20th July. Malem Selikuran festival is a traditional ceremony held by Keraton Surakarta Hadiningrat and Solo citizens to commemorate the Nuzulul Quran which is always celebrated on 21st Ramadhan. The ceremony is started by the procession of 1.000 tumpeng (rice which is arranged in a huge pile) from Pagelaran Keraton to Sriwedari. Going along the procession are the soldiers of Keraton Surakarta and the march of 21 lamp posts symbolizing “Malem Selikuran”. This year, it is held on September 10th-11th. • Holding Events DISBUDPAR Surakarta also holds many events to promote Solo tourism, such as “Putra-Putri Solo” event, Solo Batik Carnival (SBC) 2, and Solo International Performing Art. “Putra-Putri Solo” event is held every year by DISBUDPAR. The duty of “Putra-Putri Solo” is promoting Solo tourism; kinds of tourism and culture and arts in Solo to citizens both in and out of Solo city, moreover to the world by joining national and international events. Solo Batik Carnival (SBC) 2 is a carnival employing batik as its theme, thus either the participants or the guests in the carnival wear batik as their costumes. The SBC is held to raise the image of 21 batik and Solo as a Batik town. The carnival was successful in getting the attention of more than 200.000 audiences in 2008. This year, it is held on 26th-28th June. Solo International Performing Art is an event to present the international intangible heritages which are gathered not only from Solo, but also from other places in Indonesia and even from abroad. This year, it is held on 7th-10th August. • Making Cooperation with Mass Media DISBUDPAR Surakarta makes cooperation with mass media both electronic media and printed media to advertise Solo tourism to the public. DISBUDPAR makes cooperation not only with local mass media, but also with national mass media. 2. The problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city In doing the duty to attract tourists to visit Solo, DISBUDPAR Surakarta faces some problems that can affect the goals to increase the number of tourists who visit Solo. The problems are as follows: a. Budget Budget is all of planning activities which are asserted in unit of 22 money for a certain period in one year. Budget has an important role in promotion activities. To make the promotion activities well performed, large budget is needed. One of the promotions which needs large budget is participating in international exhibitions. It needs a lot of money, but DISBUDPAR Surakarta does not have large budget to participate in every international exhibitions. That is why the limited budget becomes a problem that is faced by DISBUDPAR Surakarta. b. Human Resources Human resources are the people employed by an organization. Improving knowledge, competencies, skills, and attitudes are necessary to improve the overall efficiency and effectiveness of the organization. The second problem that is faced by DISBUDPAR Surakarta is about human resources. The ability of human resources in using modern technology like computer and internet and the lack of human resources who master modern technology become problems that can affect DISBUDPAR Surakarta in its promotion activities. After knowing the problems, DISBUDPAR Surakarta tries to solve the problem about the limited budget in promotion activities by being selective in participating in international exhibitions. DISBUDPAR Surakarta does not participate in all international exhibitions, but only participates in some international exhibitions. While, the problem about human resources still has not been overcome because there is no policy 23 from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical training programs for staffs of DISBUDPAR Surakarta. CHAPTER IV CONCLUSIONS A. CONCLUSIONS Based on the discussion, the writer concludes that Dinas Kebudayaan 24 dan Pariwisata (DISBUDPAR) Surakarta as the local government institution has an important role in developing Solo tourism. Therefore, DISBUDPAR Surakarta has some efforts in attracting tourists to visit Solo city. They are opening Tourist Information Centre (TIC), holding festival, holding event, and making cooperation with mass media. In implementing the efforts, DISBUDPAR Surakarta faces two problems. They are budget and human resources. The limited budget becomes a problem that is faced by DISBUDPAR Surakarta in promotion activities. To make the promotion well performed, large budget is needed but DISBUDPAR Surakarta does not have large budget. This problem is solved by being selective in participating in international exhibitions. The second problem that can affect DISBUDPAR Surakarta in its promotion is the ability of human resources in using modern technology and the lack of human resources who master modern technology. This problem still has not been overcome because there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical training programs for staffs of DISBUDPAR Surakarta. B. SUGGESTION Based on the problems that have been discussed above, the writer has suggestions for DISBUDPAR Surakarta and the related partners. The suggestions are as follows: 25 1. DISBUDPAR Surakarta • DISBUDPAR Surakarta should suggest the Surakarta Government to allocate more funds in APBD (Local Government Budget) for tourism sector, considering that the activities to promote Surakarta tourist objects need large budget. • DISBUDPAR Surakarta should add staffs who can master modern technology. 2. Staffs of DISBUDPAR Surakarta Staffs of DIDBUDPAR Surakarta should learn about modern technology by themself if there is no technical training from Badan Kepegawaian Daerah (BKD) Surakarta. 3. Badan Kepegawaian Daerah (BKD) Surakarta BKD Surakarta should give technical trainings for staffs of DISBUDPAR Surakarta. 4. Surakarta Government Surakarta Government should allocate more funds in APBD (Local Government Institution) for tourism sector. 26 BIBLIOGRAFY Barbara, Mueller. 1996. International Advertising. London: Lois. Inc. Kotler, P. H. 2009. Marketing Management. New Jersey: Pearson Education Inc. Pendit, Nyoman S. 1999. Ilmu Pariwisata. Jakarta: PT Pradnya Paramita. Seaton, A.V and Bennett, M. 1995. Marketing Tourism Product. London: Prentice-Hall. Witt, Stephen F and Moutinho, Luiz. 1995. Tourism Marketing and Management Handbook. London: Prentice-Hall. Yoeti, Oka A. 1996. Pengantar Ilmu Pariwisata. Bandung: Angkasa. . QUESTIONS 1. What are the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city? 2. What are the problems that are faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city? 3. How does DISBUDPAR Surakarta solve the problems?